How the Swiss content studio helps its customers sell their products faster with speed, ease, and convenience.
With its launch in October 2020, the content creation studio OSHOOT started producing innovative photo and video content for brands like Golfer’s Paradise, Jelmoli, Mammut, and more. Located close to Zurich, Switzerland, OSHOOT consists of a team of creatives that tailor content to the individual needs of brands, setting them up for success in e-commerce. The OSHOOT family has extensive expertise – having worked for companies like Levi’s, Nike, Tesla, and Apple, the crew is always looking for new ideas and creative solutions for their customers.
We talked to Andy Jakopec, the Co-Founder and Managing Director of OSHOOT, within the scope of our coffee break webinar. A short but sweet 20-minute session that you can enjoy, as the name suggests, during your afternoon break with your favorite coffee (or any other beverage) in hand. Andy opened up about the difficulties OSHOOT’s customers faced, how he and his team helped overcome them using StyleShoots technology, and what the studio offers its customers.
Founded amid the global pandemic, many of OSHOOT’s customers faced three main challenges. Preparing products to go live in a timely manner and creating visual content in the form of product photos and videos for the brand’s e-commerce platforms was difficult. On top of that, many employees were stuck working from home. Overall, interacting with customers and team members changed entirely before the studio launch. Lastly, ensuring safety for team members and customers alike was a major hurdle to overcome.
Three main challenges of OSHOOT and its customers:
“Simplicity and speed but also convenience are some of the keywords we think of when offering our systems and services to our customers.”
- Andy Jakopec
“Simplicity and speed but also convenience are some of the keywords we think of when offering our systems and services to our customers,” says Andy. The studio’s internal processes combined with the set up of StyleShoots machines allow for a shorter time span to produce product photos and videos. Customers get their products back quicker - in most cases, with two days turnaround time, including post-production. Receiving their products back faster means being able to sell their products more quickly, which customers highly appreciate. “When products arrive, the next day we can produce photos and videos, and a day after, the products are already back in the package and ready to be returned.” Shooting a few dozens of pairs of shoes with Eclipse takes the team half a day. Post-production will then take place either the same or the next day, according to the Style Guide of the customer. Due to consistency in the visual output of Eclipse, the team can automate the majority of post-production using plugins and scripting.
OSHOOT’s customers can send their products to the studio by mail. Due to innovative internal processes and the ease of use of StyleShoots machines, only a few team members are involved in the shoots, offering streamlined, contact-less content creation. To ensure customers and team members were safe, everyone wore masks in the studio. The OSHOOT team hosts model shoots twice a week – even during the pandemic. Shooting with StyleShoots Live helps keep a safe distance between model and photographer “because you don’t have to get close to the model to take the photo. Everything is automated due to the StyleShoots system.”
Overcoming the three main challenges of OSHOOT and its customers:
The successful studio works with the full array of StyleShoots machines (one Live, two Eclipse, two Vertical, and one Horizontal). Eclipse is often used for shoes while Horizontal helps shoot sturdy climbing ropes; Vertical captures crisp mannequin shots of fashion, and Live is used for model shoots and, with a special set-up, even enables shooting oversized bed linen. OSHOOT doesn’t only offer contact-less content creation as a full service but also establishes partnerships with its customers. The social team of the Swiss department store Jelmoli visits the studio frequently to create visual content together. One of the OSHOOT team members guides from a technical point of view and explains what’s possible with StyleShoots machines. The Jelmoli team communicates the creative vision and brings relevant props to support if necessary.
OSHOOT is continuously searching for new ideas and ways to improve things. The creatives are always curious to learn and happy to try out tools that do the job better, faster, or offer more fun for the team members. Using StyleShoots machines, the OSHOOT crew finds innovative ways to shoot stunning content for e-commerce and editorial.
OSHOOT is working with all four StyleShoots machines, Live, Eclipse, Vertical, and Horizontal, to produce powerful visual content for brands and retailers. Model images and videos, mannequin packshots, flat lays, or captivating output of smaller items such as shoes, accessories, and cosmetics: Find out which of our machines satisfies your content needs best.
All images in this post were taken by the OSHOOT's team.